label.m Cool Blonde Shampoo is an innovative color-toning formula with naturally intense purple-red pigments deliver the most natural-looking and long-lasting color correction for brilliantly blonde hair.
Blueberries, Purple Sweet Potatoes and Purple Carrots—packed, lycopene and lutein – much higher than their pale counterparts – are uniquely chosen to deliver both color-corrective benefits and rich nutritional supplementation.
Enhances depth and brilliance for fool-proof color maintenance. Neutralizes unwanted brassiness. Formula utilizes botanical purple-red pigments to naturally invigorate blonde tones.